DEALERSHIPS ARE PEOPLE, TOO.
Capital One holds an annual convention for their auto dealership programs to showcase the company’s latest technology innovations in auto finance. For this particular project, Capital One wanted to reintroduce their Diamond program – a consumer-facing finance tool. The tool circumvented some of the traditional dealership roles, and allows customers to view their financial options before getting to the dealership.
We created two videos for the convention: a program introduction video and a demo video.