DISCOVER ROCK BANDS YOU NEVER KNEW YOU LOVED.
In 2007, Marlboro decided to switch their music platform from electronic music to the Indie Rock scene. They created a Music Fest that featured only new, up-and-coming bands. To festival’s new musical direction, we created new branding as well as an entire branding campaign. This campaign included a full range of executions and media including: OOH, POP, a new website, direct mail and a host of branded products.
Logo
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/961babb1-da21-44a4-a9c4-37e47af0cc15_rw_600.png?h=29597fb9868b7874efae0cc6238fad41)
Full site tour
Screen grabs
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/ae292a75-118b-44fb-8faa-6065d4b075ca_rw_1200.jpg?h=4901afa41ca9404b82a804c0d3919816)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/414df503-6ead-4b16-9a2f-2646e4d6a515_rw_1200.jpg?h=87d94ccdd208dd0c1a8832469312c660)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/ef2eb672-0997-4430-a59a-c2b610525492_rw_1200.jpg?h=a39b7b9d7a22545dcc1f5fe6ba42a01c)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/f099a9c6-9923-4f4d-a5f4-6e94e44e7b92_rw_1200.jpg?h=a6eb1e97ab01ef4967738850bd70f27d)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/b5a72c35-7c34-4c0e-a8da-f318ae3a92b6_rw_1200.jpg?h=03a14d425e77dd20f3b82f3a35328e0b)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/1055e6d7-5536-41a9-a302-de4ddeea49e0_rw_1200.jpg?h=db3c65e2e9714497e1f3669475b4ced4)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/8ad86e73-b34f-4e86-80cd-680f583c8f9c_rw_1200.jpg?h=2624dd64a308f57e7c7a99eb0ad124c7)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/b03d5c6f-5f8b-4b0a-b81f-845e9a7544fd_rw_1200.jpg?h=73ff7fd28a782c2c965a68f2cc0dce88)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/b28aaf54-eb56-482c-a983-370074a04759_rw_1200.jpg?h=befdc07a9854d66737224bc39417c4af)
Email blast
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/2eb162ce-cb42-40a8-9fed-2cad90256ac6_rw_1200.jpg?h=ea28a5c26d81eddade1498ab9e60653c)
Interactive drum machine
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/c03cd9c6-1278-4fee-b7ca-931d0eca043f_rw_1200.jpg?h=570e032c7cdd025500a50dd5c2819747)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/2304bec2-44ab-4c57-bc68-022d4e826330_rw_1200.jpg?h=5cae930ca7ed2bf0f3a27a3522776ae7)
Graphics
Stickers available at the festival and as downloads on the site
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/7b30a700-8857-4772-a95e-80040f99404e_rw_1200.jpg?h=23991df05f9033c8d6d2941580fa9e0c)
Pin button graphics
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/293133fd-bc53-4c0f-a9a2-11f620590cde_rw_1200.jpg?h=2cc13b1eb34cee22aa6b2bba82538341)