A Pepsi campaign created around the 2010 US Census
Pepsi saw the 2010 Census as the perfect occasion to engage the Latino population. We saw this as an opportunity to connect both ends of the thread through an integrated campaign under the message: stop being counted, and begin to count (add on). In other words, be more than a statistic. Be someone who matters. The campaign culminated in a documentary directed by Eva Longoria titled, "Latinos Living the American Dream.” The film features six personal stories from Latinos living in the States.
Site's three phases:
Phase 1 - Teaser site
Phase 2 - CGC data capture
Phase 3 - Voting and sharing CGC from phase 2
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