WHERE THE GRASS IS ALWAYS GREENER.
Digital and direct mail communications
For TruGreen, we updated several of the company’s key interactions on web including a major update to their website.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/912b3e65-9a4b-4ee4-93da-467d9d57743a_rw_1920.png?h=7b9fd3b611735475b1cfa23f9f19216c)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/67fd729b-5472-4f2a-808c-7881615598ff_rw_600.png?h=7f1ce5b4e0e4576c44ead84aca67473f)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/59313d1d-eb86-40d8-abfe-83d0e425f660_rw_1920.png?h=75a3b84fa70c33f1cd10419a7b3394af)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/3df1f0e0-1145-4af6-ab69-9031cf5dc0ab_rw_1200.png?h=3cf8fba22e6ca148855275b010feb559)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/b4a7ca30-6327-46cf-88fe-9dd92c03d82d_rw_1920.jpg?h=7b34f27452d26b3e467127802408d159)
We also created a media/press portal as a platform for company’s PR group (currently in production).
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/a6a4c791-d7df-4061-9012-4b865c2a659e_rw_1200.png?h=9346b087792bdb15176193f59a7ab909)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/690ac3f2-8d29-41c6-bdb5-f76f3a3d77bf_rw_1200.png?h=c9eea5f2f75d4179885fb572c9b20983)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/2628ac6d-0807-4326-bfa8-83045413c5be_rw_1200.png?h=c0fd41df4e701be40b28b6da4227c184)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/4a60689d-1546-4c2f-bacf-8bde225f9fca_rw_600.png?h=fe3cafa32e4f346636f6ba7cc3f1fc8b)
Additionally, we also undertook deeper UX cases such as revamping their Account Management. A GUI prototype can be viewed here: GUI prototype
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/ba363b7d-9d80-44de-a1e5-53de1280bacb_rw_1920.jpg?h=7a474457c162eb177358e7764ff27627)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/f2f33761-d595-4ffc-8d19-59530d6f9604_rw_1920.jpg?h=247367114b22de1436e56ba6a8ddc177)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/ee68339d-9a3d-4c6f-bc0c-826f3cf009d3_rw_1920.jpg?h=9529745ac7bed8eb12afa5d07c1af128)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/7b5aba80-4830-4d54-975f-2b2e86795731_rw_1920.jpg?h=adf1fc0219da6f6db93ba7eec06ada16)
To complement their online presence, we also created and implemented their email initiatives…
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/4e054c68-9e76-46c6-a428-7cc42d4e0260_rw_600.jpg?h=52fa28487458468e42ad71f374e6e694)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/18749176-c439-4e6c-ad8d-f8e92a5d6fd0_rw_600.jpg?h=b93d52455280ed3003fa50030043a4c6)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/1b8ac407-0e68-4e16-8d7f-764d04c970e6_rw_600.jpg?h=bb5c4f1f535e338dd582f5081027c61b)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/b08e9c72-a54d-44e5-be78-2adbde340ff0_rw_600.jpg?h=7828b54f2513fcab4636e94bf4e2248f)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/c330c697-6643-4e65-ac39-7d3a834fcc63_rw_600.jpg?h=a3981249087c11449f2a4fe781047192)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/18f0543d-b94f-4b5c-a864-dc0262fb26d4_rw_600.jpg?h=8a3123dd82421be548b3f8151324bb58)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/0fa61812-2064-4a16-932b-b44986a8d376_rw_600.jpg?h=1570fef384b1629be185c7f814424763)
… and the landing pages to which the emails sent customers.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/0533e9f3-3749-4913-85a2-d40860505c54_rw_1200.png?h=4390867bb5262fef52639a3608b863b0)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/13af2cac-fe09-4149-88f2-921450ec54a3_rw_1920.png?h=e8ce11ef194fbdf4b349937063724dbd)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/58dc527f-7e33-44c0-a0ac-b82a9ffe1996_rw_600.png?h=0369c1280b955d208d4504faf0ed94ee)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/1f77014b-3894-4f26-a7be-91c1d8f7394e_rw_1920.png?h=f0d688a6694385cd158abca5ea581068)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/b38efb7e-56be-4b5f-85e8-561796f4e21c/0a4afbd1-4e13-4ac2-b80e-16ec159e8fff_rw_600.png?h=c5a29f812fec37a825a0130183d68639)
And, finally, we created a series of digital display campaigns for TruGreen’s most important sales season, Spring. These campaigns utilized various placements and tactics, including the use of IBM’s Watson A.I. technology platform.