WHERE THE GRASS IS ALWAYS GREENER.
Digital and direct mail communications
For TruGreen, we updated several of the company’s key interactions on web including a major update to their website.
We also created a media/press portal as a platform for company’s PR group (currently in production).
Additionally, we also undertook deeper UX cases such as revamping their Account Management. A GUI prototype can be viewed here: GUI prototype
To complement their online presence, we also created and implemented data-driven email initiatives that included everything from onboarding to seasonal campaigns…
… and the landing pages to which the emails sent customers.
And, finally, we created a series of digital display campaigns for TruGreen’s most important sales season, Spring. These campaigns utilized various placements and tactics, including the use of IBM’s Watson A.I. technology platform and data-centric dynamic messaging.